Why US Investors Are So Attractive for Scale-Ups
The world’s biggest ideas deserve the world’s biggest stage—and for scale-ups with global ambitions, the United States stands out as the ultimate destination for growth capital. But what makes the US such an appealing market for funding, and how do American investors differ from their for example European counterparts? Let’s break down the opportunities and share some practical tips for your next funding journey.
The US: A Capital Market Like No Other
When it comes to raising capital, size matters. The US venture capital market is several times larger than Europe’s, offering access to deeper pockets and a broader range of investors. But it’s not just about the money:
- Risk Appetite: US investors are known for their willingness to back bold ideas and disruptive business models, even if it means higher risk. They’re more likely to bet on rapid growth and global scalability.
- Network Effects: Beyond funding, American VCs open doors to a vast ecosystem—think industry connections, mentorship, and access to top-tier talent and potential clients. This network effect can be a game-changer for European founders looking to accelerate their US market entry.
US vs. Dutch Investors: Key Differences
Understanding the mindset and approach of US investors is crucial:
- Ticket Size: US investors typically offer larger investment rounds (“tickets”) compared to their Dutch peers. This enables faster scaling and bigger bets.
- Growth Focus: Where Dutch investors might lean towards steady, sustainable growth, Americans often push for rapid scaling and market dominance—even if it comes with higher short-term burn.
- Involvement: US investors tend to be more hands-on, leveraging their networks and experience to actively support their portfolio companies. Expect regular check-ins, strategic guidance, and introductions to key stakeholders.
What Are US Investors Looking For in European Scale-Ups?
To attract US capital, Dutch entrepreneurs should be aware of what stands out:
- Scalable Business Model: Investors want to see a clear path to rapid US (and global) expansion.
- Strong Team: A proven, diverse leadership team that can execute internationally.
- US Market Fit: Evidence that your product or service solves a real problem for US customers.
- Traction & Metrics: Solid KPIs, recurring revenue, and clear customer validation.
- Vision: Ambition matters—US investors are drawn to founders who think big and aren’t afraid to challenge the status quo.
How to Prepare for a US Funding Trajectory
Ready to take the leap? Here are some actionable tips:
- Do Your Homework: Research US investor preferences, legal structures (Delaware INC is standard), and cultural expectations.
- Local Presence: Consider setting up a US entity and establishing a local office or team. This builds trust and shows commitment.
- Perfect Your Pitch: Tailor your story to the US market, focusing on scalability, market opportunity, and your unique edge.
- Leverage Your Network: Use introductions and referrals—warm connections matter even more in the US.
- Get Expert Guidance: Work with advisors who understand both the Dutch and US ecosystems to avoid common pitfalls.
Ready to Raise? Take the Next Step
Curious about what it takes to attract US investors? Download our comprehensive whitepaper or schedule an intake session with Van Holland Capital. We’ll guide you step-by-step, from strategy to successful funding, so you can turn your international ambitions into reality.
